Shift Posting Mix Toward Reels
Reels ER sits at 23.0% versus 11.28% for static Posts — more than double the performance.
Details
Since Reels also get higher reach for accounts under 50K followers (Ayaz Murad | Indian TT Athlete is at 5,339), increasing Reels frequency should be the top lever to grow overall engagement beyond the already excellent 12.94% average ER.
