Close the Engagement Rate Gap
Bishal kalita's 2.67% ER sits below the nano-tier benchmark of 3.5-8%, meaning there is significant headroom to improve before pursuing brand deals.
Details
Since 73% of brands prioritize engagement rate over follower count, the focus should be on lifting ER toward the 3.5% floor rather than chasing follower growth from the current 3,675 base.
