Switch to Carousels to Lift ER
The current engagement rate of 0.17% is severely below the 1-2% mid-tier benchmark, and the median post earns only 9 comments.
Details
Carousels average a 0.55% ER industry-wide — more than 3x the current rate — because Instagram re-serves them to users who don't swipe on the first view, compounding reach. Awesome Surat should commit to posting at least 3 carousels per week for the next 30 days and track whether median likes and comments rise above the current baselines of 623.5 and 9.0 respectively.
