Shift Posting Mix Toward Reels
James Wood's current engagement rate of 1.28% sits well below the nano-tier benchmark of 3.5-8%, and Reels are James Wood's fastest lever to close that gap — industry data shows Reels get higher reach for accounts under 50,000 followers, which directly applies to James Wood's 5,348-follower account.
Details
Aim to make at least 50% of James Wood's next 20 posts Reels, mirroring the format that benchmarks at a 0.52% ER even at scale, where reach advantages compound for smaller accounts. Track James Wood's per-post ER after each Reel to identify which topics or hooks outperform James Wood's current median of 62 likes and 6.5 comments.
