Convert Static Posts to Carousels
The current engagement rate sits at 1.04%, which is at the floor of the mid-tier benchmark range of 1-2%.
Details
Carousels outperform static images (0.55% vs 0.45% average ER), and shifting the feed mix toward multi-slide carousels could push the rate closer to the 2% ceiling of the tier. An audit of the last 20 posts should identify any single-image educational or training content that can be reformatted into a 5-10 slide carousel to immediately increase swipe-through signals.
