Shift Primary Format to Reels
The current engagement rate of 0.42% is significantly below the 2.5-5% benchmark for micro-tier accounts, and Reels average a 0.52% ER versus 0.45% for static images — a meaningful edge at the current follower count.
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For accounts under 50K followers, Reels also receive higher algorithmic reach, giving the 10,004 followers of Jacob Andre | Athletic Performance Coach greater exposure to non-followers. Commit to posting at least 3 Reels per week using running coaching content — form breakdowns, training tips, or race-day routines — to leverage both the format ER advantage and the reach boost.
