Shift Posting Mix Toward Reels
Austin Miles Geter's Reels are generating a 462.24% engagement rate compared to just 0.74% on posts, revealing a massive performance gap across their 22 analyzed pieces of content.
Details
Prioritize Reels as their primary format by targeting at least a 70/30 Reels-to-static split in their upcoming content calendar. This directly leverages their strongest-performing format and can pull their overall account ER — currently at 1.29% — further above the 1-2% mid-tier benchmark.
