Double Down on Reels Format
The posts ER of 19.77% already crushes the nano-tier benchmark of 3.5-8%, but industry data shows Reels get higher reach for accounts under 50K followers like the 1,110-follower base of Jo + Naya the Australian Shepherd.
Details
Shifting more of the content mix toward Reels will capture that reach advantage while the engagement rate is already 2-5x the category average.
