Shift Primary Format to Reels
ATX Matcha Club's current engagement rate of 2.73% sits below the nano-tier benchmark of 3.5-8%, and Reels are proven to deliver higher reach for accounts under 50K followers like ATX Matcha Club's at 3,936.
Details
Since Reels also command a 20-40% rate premium in brand deals, prioritizing this format can simultaneously grow their organic ER toward the 3.5% floor while increasing their estimated deal value beyond the current $15-$40 per post ceiling.
