Shift Feed Strategy Toward Reels
Arantza Belmonte's Reels are dramatically outperforming their static posts — 62.53% ER versus just 0.52% for standard posts — yet only 23 posts were analyzed, suggesting Reels may not be their dominant format.
Details
Aim to make at least 60-70% of their upcoming content Reels to capitalize on that performance gap. Even a partial shift could pull their overall account ER closer to the 1-2% mid-tier benchmark, up from their current 0.72%.
