Shift Posting Mix Toward Reels
Aspire MMA's Reels ER sits at 5.2% versus 3.4% for static posts, a 1.8-point gap that shows the audience of 1,251 responds far better to video.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing Reels frequency relative to static posts should lift the blended ER above the current 4.48% average.
