Double Down on Feed Posts Over Reels
The Posts ER (0.35%) is outperforming the Reels ER (0.22%) by nearly 60%, which is unusual for a 100,365-follower account.
Details
Shifting the content calendar toward static/carousel posts is recommended, since industry data shows carousels average 0.55% ER vs. Reels' 0.52% β aligning the format mix with what is already working for the audience instead of defaulting to Reels.
