Shift Feed Strategy Toward Reels
ASMITA MANDAL's Reels are dramatically outperforming static posts — 8.73% ER versus 0.72% for posts — yet the overall account ER sits at just 0.84%, well below the 2.5-5% benchmark for micro creators.
Details
Since Instagram also prioritizes Reels reach for accounts under 50K followers (the account has 43,034), increasing Reels output as a share of the 23 analyzed posts should directly lift the overall engagement rate toward the micro-tier benchmark.
