Shift Content Mix Toward Reels
Aaron Smith's account sits at 11,539 followers, squarely in the range where Reels get higher reach for accounts under 50K followers per industry data.
Details
With the current ER at 1.49% (posts ER 1.57%) trailing the 2.5-5% micro-tier benchmark, prioritizing Reels over static images (which benchmark lowest at 0.45% ER) can help close that gap and improve reach-driven engagement.
