Replace Static Posts With Reels Immediately
The current engagement rate is 0.19% — roughly 18x below the 3.5% nano-tier benchmark.
Details
Reels are the highest-reach format for accounts under 50K followers and outperform static images (0.52% vs 0.45% ER per industry benchmarks), making them the fastest lever to close that gap. Ms. Sun should commit to posting at least 3 Reels in the next two weeks and track whether median likes rise above the current baseline of 3.0.
