Replace Reels With Carousel Posts
Anuj Batra's Reels are severely underperforming at a 0.36% ER compared to their Posts ER of 2.96% — nearly an 8x gap.
Details
Shift their Reels budget toward carousel posts, which industry benchmarks show drive higher engagement and align with their existing post performance. Aim to publish at least 3 carousels per week to capitalize on the format where their audience is already responding.
