Fix the Reels Underperformance Gap
The Reels ER sits at just 0.23%, far below both the Posts ER of 4.06% and the industry Reels benchmark of 0.52%.
Details
Since Reels typically get higher reach for accounts under 50K followers, Asia Cariño should audit the last 5-10 Reels for hook strength in the first 3 seconds and shift budget/effort toward the static/carousel formats that are clearly working for the 4,443-follower audience.
