Shift Content Mix Toward Reels
Ashtami's Reels ER of 220.56% massively outperforms the Posts ER of 6.33%, indicating the 64,560 followers respond far more to video content than static posts.
Details
Since accounts under 50K followers also see higher reach on Reels per industry data, increasing Reels frequency (even at this near-65K size) should compound the already excellent 10.68% overall ER.
