♡ ᗩ𝐒ђu 🎀🤍's InstagramEngagement

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Given that the industry benchmark shows Reels only marginally outperform carousels (0.52% vs 0.55%), and their own Reels are underperforming even that benchmark, reallocating their content calendar to prioritize posts and carousels over Reels is an immediate lever to pull. Aim for at least a 2:1 ratio of posts to Reels until their Reels ER climbs closer to their posts baseline.

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Add a direct, single-question call-to-action in every caption to drive comment volume, since even a modest increase in comments on posts already earning 1,080 likes would meaningfully lift their ER toward the upper end of the mid-tier benchmark range of 1-2%. Target closing that ratio to under 150:1 within 30 days by testing question-based captions on their next 5 posts.

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Creators with a published rate card close deals 40% faster, so formalizing their pricing — anchored at $10-25 per 1,000 followers for feed posts and applying the 20-40% Reels premium only when their Reels ER justifies it — removes friction in inbound negotiations. Include usage rights pricing (add 25-50% to base) and a 30-day exclusivity option (add 30-40%) to maximize revenue per deal.