Shift Content Mix Toward Reels
Ashnoorr Kaur's Reels are generating a 5.39% engagement rate compared to the overall posts ER of 1.27% — that is a 4x performance gap not being fully capitalized on.
Details
Given that 73% of brands prioritize engagement rate over follower count, consistently pushing Reels can directly strengthen brand deal positioning and justify rates at the higher end of the $5,000–$25,000 per post range. Aim to make Reels the primary format for at least 60% of new posts and track whether the overall account ER moves closer to that 5.39% benchmark.
