Shift Reels Budget Toward Carousel Posts
Reels are underperforming at a 1.12% ER compared to the overall 1.46% Posts ER, suggesting the audience responds better to static or carousel formats.
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Industry benchmarks show carousels average a higher content ER than Reels (0.55% vs 0.52%), and with a current median of only 4 comments per post, carousels naturally drive more saves and swipe-throughs which signal deeper engagement to the algorithm. Ash Harrell | Online Endurance Coach & Founder of AJH Coaching should aim to replace at least 2 of the next 5 Reels slots with multi-slide carousels and track whether median likes climb above the current 84.
