Shift Posting Strategy Toward Reels
arwen celis's Reels are dramatically outperforming their static posts — 219.59% ER on Reels versus just 0.48% on posts — yet their overall account ER sits at 0.49%, well below the 1-2% mid-tier benchmark.
Details
Aim to make Reels their primary content format by posting at least 3-4 Reels per week to let the algorithm amplify their reach and pull their overall ER closer to the industry standard for their 109,164-follower tier.
