Shift Post Mix Toward Carousels
Aravindh's Posts ER is 6.4% versus their Reels ER of 3.74% — a 71% performance gap that signals their audience responds far stronger to static or carousel formats.
Details
Since industry benchmarks show carousels lead all formats at 0.55% average ER, doubling down on carousel posts should protect and extend their already-excellent 6.3% overall engagement rate. Aim to make at least 60% of their next 10 posts carousels, using multi-slide storytelling or educational sequences to maximize swipe-through depth.
