Shift Volume Toward Reels Immediately
The current engagement rate of 1.76% sits below the micro-tier benchmark of 2.5-5%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like Arushi at 21,119.
Details
Aim to make at least 60% of the next 20 posts Reels, mirroring the format that benchmarks at 0.52% ER versus 0.45% for static images. Track whether median likes (currently 360) and median comments (currently 11.5) rise after a 30-day Reels-heavy push.
