Double Down on Reels Production
The Reels ER of 5.32% is over 3x higher than the Posts ER of 1.55%, showing the audience responds far better to video than static content.
Details
Shifting the posting mix toward Reels-first will help close the gap toward the nano-tier benchmark of 3.5-8% ER, since Reels also get higher reach for accounts under 50K followers like Arushi Bhargava | UGC Creator (1,128 followers).
