Shift Posting Mix Toward Reels
The current engagement rate sits at 2.75%, which is below the nano-tier benchmark of 3.5–8%.
Details
Since Reels generate higher reach for accounts under 50K followers, increasing Reels output is the fastest lever to close that gap. Arushi Gupta should aim to make at least 50% of the next 10 posts Reels and track whether the per-post ER climbs closer to the 3.5% floor of the tier.
