Convert Static Posts to Carousels
their current engagement rate sits at 2.7%, which is solid for the micro tier (benchmark: 2.5–5%), but their like/comment ratio of 28.4:1 suggests passive scrolling rather than deep interaction.
Details
Carousels drive higher ER (0.55% format average vs. 0.45% for static images) by encouraging swipe-through behavior — restructure their next 5 posts as multi-slide carousels with a strong hook on slide one and a question or CTA on the final slide to pull their median comment count above its current 17.5.
