Replace Reels With Carousel Posts
ak ⚥'s Reels are severely underperforming at a 0.29% ER compared to their overall Posts ER of 1.33% — that's a 78% drop in engagement per format.
Details
Industry benchmarks show Carousels average 0.55% ER versus Reels at 0.52%, and given their current content mix is dragging their overall rate down, shifting their Reels slots to Carousels could meaningfully lift their account-wide ER closer to the micro-tier benchmark of 2.5-5%. Audit ak ⚥'s last 10 Reels, identify the lowest performers, and replace that cadence with multi-slide Carousels starting this week.
