Shift Posting Mix Toward Reels
Arti Balodi's Reels are generating a 671.65% ER compared to just 1.45% ER on posts, making them their highest-performing content format by a massive margin.
Details
Given that 73% of brands prioritize engagement rate over follower count, increasing their Reels output will directly strengthen their brand deal positioning and justify rates at the higher end of their $1,000–$5,000 per post range. Aim to make Reels their primary format for at least 60% of their weekly content to compound this advantage.
