Shift Content Mix Toward Carousels
The current ER of 0.53% sits between the carousel benchmark (0.55%) and reels benchmark (0.52%), but well below the mid-tier average of 1-2% for the 324,750-follower bracket.
Details
Since carousels outperform both reels (0.52%) and static images (0.45%) industry-wide, increasing carousel frequency in the next 10 posts could pull the ER closer to the 1% floor for mid-tier accounts.
