Replace Reels With Carousel Posts Now
The Reels ER is critically low at 0.05% — nearly 9x below the Posts ER of 0.43% — making them the weakest content format by a wide margin.
Details
Industry benchmarks show Carousels average 0.55% ER, which is the highest-potential format and already closer to the Posts performance. Armando Poggi should audit the last 10 Reels, pause production, and replace that output with multi-slide Carousels focused on the strongest topics to immediately lift the overall 0.34% account ER toward the 2.5–5% micro-tier benchmark.
