Replace Reels With Carousel Posts
ARIELLE's Reels are underperforming at 0.16% ER — even below ARIELLE's already-low overall account ER of 0.22%.
Details
Industry benchmarks show carousels average 0.55% ER, making them the highest-performing format and more than 3x ARIELLE's current Reels rate. Audit ARIELLE's last 28 posts and shift at least 50% of ARIELLE's content calendar to multi-slide carousels, using the first slide as a strong hook to drive swipe-throughs and boost algorithmic reach.
