Shift Feed Strategy Toward Reels
Arielle | Travel & Motherhood's Reels are dramatically outperforming their static posts — 35.0% ER on Reels versus just 0.71% ER on feed posts.
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Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (they are at 52,191), prioritizing Reels in their posting cadence is the single highest-leverage move available to them right now. Aim to convert their next 3 travel content ideas into Reels before publishing them as static images.
