Replace Reels With Carousel Posts
Ariel Donatell | MAMA + UGC CREATOR's Reels ER is 0.03%, which is already below their overall 0.05% account ER — both critically below the 2.5-5% micro-tier benchmark.
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Industry data shows carousels average 0.55% ER versus 0.52% for Reels, and for an account at 15,408 followers, shifting their next 5 posts to carousels is an immediately testable format swap that targets the higher-performing content type for their tier.
