Shift Content Mix Toward More Reels
Ari's Reels ER of 14.01% significantly outperforms the Posts ER of 11.44%, and both already dwarf the nano-tier benchmark of 3.5-8%.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing Reels frequency relative to static posts should compound this already-excellent engagement and expand discovery beyond the 2,727 followers.
