Convert Comments Into Conversation With CTAs
Their like-to-comment ratio is 78.3:1, meaning comments are their engagement bottleneck — likes are strong at a median of 949.5, but comments sit at just 21.5 per post.
Details
Add a direct, specific question or poll prompt at the end of every caption to lower the barrier to commenting, since comment-driving content is the fastest lever to push their already-excellent 5.96% ER even further above the 2.5-5% micro-tier benchmark.
