Replace Reels With Carousel Posts
their Reels are underperforming at a 0.02% ER, which is significantly below even their already-low overall account ER of 0.03%.
Details
Industry benchmarks show carousels average a 0.55% ER versus Reels at 0.52%, and carousels consistently drive higher comment depth — critical given their Like/Comment ratio is a lopsided 80:1 with a median of only 3 comments per post. Shift at least 60% of their next 10 posts to multi-slide carousels and end each with a direct question on the final slide to force comment interaction.
