Prioritize Carousels Over Reels Immediately
The Reels ER for Archy Gupta | Tech, Career, AI sits at just 0.22%, well below the industry Reels benchmark of 0.52% and even below static image benchmarks of 0.45%.
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Meanwhile the feed Posts ER is 0.7%, above the 0.55% carousel benchmark, so shifting the content mix toward carousels (which also outperform at 0.55% industry-wide) should lift the blended 0.55% overall ER closer to the 2.5-5% micro-tier average.
