Go All-In On Reels Now
Arasteh Gatchpazian, PhD's Reels are generating a 26.55% engagement rate compared to their overall account ER of just 0.04% — that gap is their biggest opportunity.
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Shift their posting calendar to prioritize Reels as their primary format, aiming for at least 3-4 Reels per week to compound that reach advantage. Given that 73% of brands prioritize engagement rate over follower count, a consistent Reels strategy could also directly increase their brand deal value beyond the current $250-$1,000 per post estimate.
