Improve Reels Before Scaling Them
The Reels ER is 0.21%, versus 1.69% for posts, so every Reel should have a clear first-frame promise and one on-screen question before increasing Reel volume.
Details
With 4,487 followers, Aqsa Banatwala is below 50K, where Reels generally receive higher reach; use them for discovery while aiming to move engagement above 0.21%.
