Close the Nano-Tier Engagement Gap
Sarah Beauchemin's 1.38% overall ER (1.44% across the last 20 posts) sits far below the nano-tier benchmark of 3.5-8%, signaling room for improvement despite the 1,666-follower base.
Details
Focus on driving replies in captions and DM-worthy content to lift engagement toward the benchmark range, since 73% of brands prioritize ER over follower count when evaluating creators.
