Shift Posting Strategy Toward Reels
આપણું સુરત સિટી 😍 Reels are generating a 72.74% ER compared to just 0.23% for static posts — a gap that makes Reels their single highest-leverage content format.
Details
Aim to make at least 70% of their upcoming 23 posts Reels, since industry benchmarks confirm Reels command a 20-40% premium in both reach and brand deal value. This shift alone could move their overall account ER closer to the 1-2% mid-tier benchmark, up from their current 0.34%.
