Switch to Carousels to Lift ER
Their current engagement rate is 0.1%, far below the 1-2% mid-tier benchmark — carousels average 0.55% ER industry-wide, making them the highest-performing format available to them.
Details
With a median of only 1 comment per post and a like/comment ratio of 95.3:1, carousels that use a 'swipe for answer' or multi-step storytelling format naturally prompt saves and comments, which are the two signals Instagram's algorithm weights most heavily. Aim to replace at least 3 of their next 5 posts with carousels and track whether median likes climb above their current baseline of 235.
