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@apartmenttherapy · 3.5M followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 3.5M followers · 0.04% engagement
Next step
Snippet can use this instagram result for @apartmenttherapy to find brands, write emails, and help you close deals.
Your post rate
$1K-$5K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @apartmenttherapy's $1K-$5K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @apartmenttherapy's instagram audience is a fit and ask for $1K-$5K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Apartment Therapy's Reels are already outperforming their static posts at 0.08% ER versus their overall 0.04% ER — that's a 2x engagement multiplier they are not fully exploiting.
Details
Shift at least 50% of their posting schedule to Reels to capitalize on this gap. Given that the macro-tier benchmark sits at 0.5-1% ER, closing even half that distance through Reels volume could meaningfully lift their overall account performance.
Apartment Therapy's like-to-comment ratio of 68.4:1 signals that their 3.4M+ audience is passively scrolling rather than actively conversing — with a median of only 19 comments per post, there is almost no community dialogue happening.
Details
End every caption with a direct, single-answer question tied to their home content (e.g., 'Which layout would you choose — left or right?') to lower the barrier to commenting. Higher comment velocity signals relevance to Instagram's algorithm, which can expand organic reach without any additional ad spend.
Industry benchmarks show carousels average a 0.55% ER compared to 0.45% for static images — a 22% relative advantage per post.
Details
With Apartment Therapy's current median of only 1,355 likes per post against 3,458,367 followers, replacing static single-image posts with carousel formats (before-and-after room transformations, step-by-step styling guides) gives each post more swipe interactions, which Instagram counts as engagement signals. This is one of the lowest-effort format switches available to them and directly addresses their below-benchmark 0.04% overall ER.
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