Shift to Carousels to Lift ER
Their current engagement rate of 0.24% sits well below the macro-tier benchmark of 0.5-1%, meaning they are underperforming by at least half.
Details
Industry data shows carousels average 0.55% ER — the highest of any format — so replacing static single-image posts with multi-slide carousels is the most direct lever to close that gap. Aim to make at least 3 of their next 5 posts carousels, using the extra slides to add context, storytelling, or behind-the-scenes content that rewards a swipe.
