Fix the Reels Engagement Gap
The Reels ER sits at just 2.66%, less than half the overall Posts ER of 7.04% and the account average of 7.02%, which already beats the 2.5-5% micro-tier benchmark.
Details
Audit the last 10 Reels vs. the top-performing static/carousel posts to identify what's driving the drop-off, then rebuild the Reels format around the hooks and topics that work in the feed posts before increasing Reels output.
