Shift Content Mix Toward Reels
Anushka's Reels ER (0.14%) is nearly double the Posts ER (0.08%), and the benchmark data confirms accounts under 50K followers get higher reach with Reels — the account is at 30,740 followers, squarely in that zone.
Details
Increasing Reels frequency relative to static posts will capitalize on this format advantage and close the gap toward the industry Reels benchmark of 0.52%.
