Ania Malicka's InstagramEngagement

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anu
Ania Malicka

@anu · 71.6K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$60-$250 per post

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LowAverageGoodExcellent
206
Median Likes
4
Median Comments
20
Posts Analyzed
$60 – $250per sponsored post

Based on 71.6K followers · 0.29% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @anu to find brands, write emails, and help you close deals.

Your post rate

$60-$250

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @anu's $60-$250 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @anu's instagram audience is a fit and ask for $60-$250 per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift to Carousels and Reels Immediately

The current engagement rate of 0.29% is critically below the 2.5-5% benchmark for micro-tier accounts, and the content mix needs a format overhaul to close that gap.

Details

Industry data shows Carousels average 0.55% ER and Reels average 0.52% ER — both outperforming static images at 0.45%, meaning switching the next 10 posts to Carousels or Reels could directly lift per-post engagement. An audit of the last 20 posts should identify how many were static images, then at least 70% of upcoming content should be replaced with Carousels or Reels to align with higher-performing formats.

Move 02

Fix the Comment Rate With CTAs

A Like/Comment ratio of 49.6:1 against a median of only 3.5 comments per post signals that the audience is passively scrolling rather than actively engaging, which is a primary driver of the 0.29% ER.

Details

Adding a single, specific call-to-action question in every caption — for example, asking followers to choose between two options — will directly target comment volume, since comments carry heavier algorithmic weight than likes. Even doubling the median comments from 3.5 to 7 per post would meaningfully improve the engagement rate and signal to Instagram's algorithm that the content warrants broader distribution.

Move 03

Publish a Rate Card to Close Brand Deals

The estimated brand deal value of $60-$250 per post is suppressed partly because a 0.29% ER makes it hard to justify higher rates without a transparent, professional rate card that contextualizes value.

Details

Creators with published rate cards close deals 40% faster, and Ania Malicka can legitimately add a 20-40% premium for Reels and a 25-50% uplift for usage rights on top of the base rate. Building a one-page rate card listing the 71,622 followers, post formats, and tiered pricing with usage rights and exclusivity add-ons will immediately professionalize brand outreach.

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Ania Malicka's Instagram Engagement Rate: 0.29%