Shift Volume From Reels to Carousels
Antje Kreutzburg's Reels are underperforming at a 1.03% ER compared to their Posts ER of 2.97% — nearly a 3x gap.
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Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, but their post format is already outpacing both by a wide margin, suggesting their audience responds far better to static or carousel content. Audit Antje Kreutzburg's last 21 posts and identify which formats drove their median 2,219 likes, then prioritize publishing at least 3 carousels for every 1 Reel until Reels ER climbs closer to their 2.97% posts benchmark.
