Shift Budget Toward Posts Over Reels
Their static posts and carousels are outperforming their Reels — Posts ER sits at 3.99% versus Reels ER at 2.59%, a gap of 1.4 percentage points.
Details
Prioritize carousel and static image content in their weekly posting schedule, aiming for at least 2 feed posts per every 1 Reel. This directly leverages their strongest format while maintaining the broader reach Reels provide for accounts under 50K followers.
